The past few months have been full of changes for us all. We’ve all been tested in ways that many of us never have before. Through these challenges we’ve faced we learned a lot about ourselves, and what we stand for. Our aim has always been to provide a fun and inviting place for people of all walks of life and backgrounds. A sort of, “adult recess” where people can come together and work hard to better themselves, and support the efforts of those around them. For us, this is the most important aspect of running our gym. It needs to be fun, enjoyable, and effective.
When we made the decision to de-affiliate, it was because the company no longer aligned with our values and vision, and it hadn’t for quite some time. With the comments made by the now former CEO, it was clear that it was time for us to do what we truly believed was the right thing. Despite the positive changes that have been made at HQ, we are still confident and happy with our decision. I have no doubt that HQ will continue to do good, and hopefully do a much better job communicating with the thousands of Affiliates that are still left around the World.
With that, a new name and imagery now represent us, not a “parent company”.
We are Shady Grove Strength
Our logo is straightforward, but also communicates what we stand for on a deeper level.
- The Tree is a symbol of all that we represent. A tree is a living thing. It is only as strong as its foundation and roots allow. It needs the right environment to grow and thrive, but it is also adaptable to its circumstances. We believe that in fitness and in life, people need a strong foundation from which to grow and thrive. Through various life lessons and challenges, we overcome and adapt, moving forward and becoming more than we once were.
- Shady Grove represents the immediate area that we serve and reside.
- Strength has always been a focus for us at our gym, and our programming clearly reflects that. We believe that strength of body and mind are what we seek to instill in each of our Members.
Fun fact, Gaithersburg, MD was originally named “Log Town”, back in 1765. We’re happy the name didn’t stick, but our logo also pays tribute to our City’s origin.
So even though the name above the door may have changed, our mission and vision remain the same. We are here to help and serve our community. To improve and enrich the lives of others through strength, fitness, nutrition, and by providing a collective of amazing individuals who seek to better themselves, and those around them.
If you’re interested in learning more about how we can help you grow and thrive, reach out. We’re here for you.
Click HERE to schedule your No Sweat Intro Session, and let us design a plan specifically for you and your needs.